HW! Recording Studio



HW! Recording Studio


we like gear, but Above all We like good people & great music.

We've had the pleasure of working with some of the most talented human beings on the face of planet earth (at least that's where we think they're from).  Over the years we've learned that having amazing gear is just the first step in building a metaphoric musical pyramid in the sky.  Sounds kinda trippy.  Albums are like pyramids in that they take a long time to build and then become mystical tourist attractions.  Reverberating within their cavernous confines, your genius ideas resonate for eternity like sound pellets, bouncing off the corners of the universe. It's our job to capture these sound pellets, crack them open, and rub their creamy contents all over our hard drive like lotion. Now that's how great music is recorded. 

disclaimer:  some of these statements may not be accurate


Book Time!

Book Time!


If you have any questions before you book a session with our "fully tamed robot" below, please don't hesitate to contact us!

(Pro-tip: To book multiple days at once choose "recurring" when you pick your first time, then select "choose another time" to add more days to your booking.)

Please note:  you will receive a confirmation after we review your booking request.  Voice Over Recording for video/commercial use is subject to a higher rate. No-show's and cancellations less than 48 hours from scheduled start times are subject to cancellation fees.  Let's be pro's, eh?


Prefer to start the conversation with your mouth?  Call us at (612) 968-9484 between 10am and 7pm. 


Need to leave a deposit in order to confirm an upcoming session?  Please click HERE

See our Rates


The Team!



The Team!



Taking your recordings to the next level requires working with the right HUMANS!

not robots. not machines.  not animals pretending to be humans. 

Yes, we operate our own boutique recording and production studio, but what we bring to the table doesn't require the use of a specific space.  Don't be fooled by lavish facilities, you can accomplish better results with a small dedicated team in an arrangement that allows you to take your time & let your creativity be the focus.  We let our recordings speak for themselves.  With millions of online plays & airplay around the world, we feel assured that our approach makes all the difference, and the difference is in the approach, because we approach things differently, and that approach is what's different... so... that's a good thing!

Head Producer/Owner Lance W Conrad

Lance W Conrad

Lance W Conrad has credits with artists spanning the world; from Bangladesh to Berlin, London to Rio, New York to Los Angeles.  Upon completing a degree in music production, he worked as live sound FOH engineer and freelance recording engineer for four years before co-founding Humans Win Recording Studio in 2006.  Lissie, DeVotchka, The Fray, Modest Mouse, Owl City, Dessa, Lizzo, Belle & Sebastian, The Jayhawks, Haley MaCallum, Irvin Mayfield, Ike Reilly, Ravichandra Kulur and over 200 more have graced Lance’s studio in Northeast Minneapolis.  His recordings have accumulated millions of plays on multiple radio and online streaming services.  As producer and custom music composer, he has placements with ABC, CBS, HBO, MTV, VH1, E!, Nickelodeon, TLC and companies like Target, Nike, Miller Brewing, Volcom, Invisalign, Samsonite and Jaguar.  As an avid collaborator, he has co-written work with both independent and major label writers including Dan Richards and Liam Payne (One Direction), Jerry ‘Wonda’ Duplessis (Fugees, Melissa Etheridge, Platinum Sound Studios), and Ashley DuBose (NBC’s The Voice).  He has dj’d over 450 events and has contributed to the success of 2 of the most awarded agencies in Minnesota.  In spring of 2016, shortly before Prince's tragic passing, he was honored with an offer to be house engineer at Paisley Park.  Lance is a passionate artist, zealous producer, upholding his work the utmost responsibility and care.




Manager/ Producer Taylor Lewin

Taylor Lewin

Taylor Lewin is an Emmy Award winning composer, audio engineer, and music producer out of Minneapolis. His work can be heard on local, national, and online tv networks and has been shared by publications from NME and Buzzfeed to Time Magazine and Slate.com. Taylor's business marketing know-how works to guide his song creation process in influencing and supporting client brand experience. As an in-studio audio engineer and music producer at Humans Win! Recording Studio, he has worked with a variety of artists both locally and nationally, while leveraging his marketing experience to help clients rack up millions of plays worldwide. Taylor also has a distinct passion for sound design and post-production audio for video. He has enjoyed working with independent filmmakers and international brands alike to prepare their audio for commercial release. To get himself out of the studio, Taylor will often do live-event sound anywhere from dive bars to mega-churches and the occasional TEDx conference. Taylor also enjoys doing location-audio for film and has been on-set with companies ranging from Viacom to 3M.











       Never let the first question be, "What are your rates?"  Instead, ask yourself "what amount of an investment will do my project justice?"  We can help you answer that question and formulate a cost effective plan for achieving the highest quality finished product that you, your band, or your company can afford.  At most other studios, you get what you pay for.  And while this holds true at Humans Win!, you can expect a little extra sumpin' sumpin' to boot.  


Hourly rates include engineer and facility rental.  One hour minimum.

Music and Vocal Recording - $60-75/hr  

Voice Over Recording - $180/hr

Remixes - $250-600 + writer's share (negotiable)


Mixing is our forte´.  Because there are so many variables, we tend to negotiate a per track flat fee for most projects.  These range anywhere from $125 to $500+ per song.  Of course, mixing by the hour is always an option as well.  For projects that involve production and mixing, producer's points and/or writer's shares may be part of the negotiation. 


Here's your chance to settle in, take over the studio, leave all of your gear set from day to day, and create some kind of masterpiece.  Our staff will work up to 10 hours for a fixed rate.  Overtime will be billed at the engineer's hourly rate.  

Have your own engineer?  So long as they meet our qualifications, we'll find an arrangement that works for you. Contact us for more info! 

*Full advance payment is required to secure dates.  Lockout hours must be used consecutively within a 24 hour period, no exceptions.  We strictly enforce a 48 hour refund policy for lockouts and will retain 50% of the advanced payment if cancellations, rescheduling requests or no-shows occur less than 48 hours before your scheduled arrival time. Contact us with any questions.

*Project Based*

Here's where things get interesting.  We will work within your budget and time frame to accomplish the highest level of quality that you envision for your recording.  We will meet to discuss the details of your recording process and then establish a flat rate per song.  This is a great option for those that prefer not to worry about the clock and has become the most popular arrangement at Humans Win! 

Benefits of project based pricing:

Forget about the clock and just create!

Be like Brian Eno and use the studio as an instrument

Experiment, explore new sounds, record multiple versions of songs

Work with producers that are just as invested in your project as you are

Record at your own pace and call it when you're in need of space from your work

 Let production be the focus.  The goal is to bring your ideas to life, regardless of how long it may take.



The following model helps us determine a fair project based rate.

Good-Cheap-Fast, You Pick Two

Looking for insight as to how long your project might take to complete?  Read Me

in-studio rehearsal

One-off rehearsals in our live room with a P.A. (subject to availability)

$75 per 3hr rehearsal block


We are able to record a high definition live performance of you in our studio, which will be a great option for any artist who wants to share their song on YouTube, Facebook, Twitter, Instagram, or to simply just email your mom.

Recording and editing video starts at $300/song







We've got the tools to please both the ardent gearhead and the sensitive, creative type who can't be bothered with model numbers and such trifles.

We operate with two Apollo interfaces and Pro Tools 12 on a Mac Pro loaded with music software like Ableton Live (along with the Ableton Push 2), Logic X, Reason 7, Melodyne, Antares AutoTune, Native Instruments Komplete Ultimate, Maschine, and a plethora of amazing plug-ins. Seriously, don't even get us started on plug-ins. Our Toft ATB16 analog console, designed by the founder of Trident, was one of the first sold in Minnesota. It sounds warm and meaty, and the EQ will make all Trident 80 series lovers melt. For more colors, we fill out the preamp palette with gear from:

Summit |  API |  Gyraf |  Pultec


We like to have plenty of EQ and Compression options so we often use stuff like

Urei 546 EQ |  API 550b |  Kush Audio Clariphonic |  Emperical Labs Distressors |  Smart Research C2 |  Purple Audio MC77 |  Summit DCL-200 |  DBX models 160, 160x, 166


People often drool over our outboard reverb.  It's the only unit Tony Bennett will use on his million dollar mothball voice.  Behold the Bricasti M7


We like our Dangerous 2bus for mixdown and you will too.  This baby has a boring purpose, but makes mixes much more exciting.


Plug in to our Furman HDS-6 Headphone System or listen to the mix through our Genelec 8240A's, Mackie HR824, Yamaha NS-10m, or Alesis Prolinear 720 Monitors.  Checking our mixes on Senheiser HD650's or Shitty Little Realistic desk cubes is also a regular practice.


Many crack-eye-sleepless-nights of acoustic research and trusty consultations helped us design our rooms. Versatile enough to accommodate any arrangement, we've tracked up to 10 musicians simultaneously. 

And then there were microphones...

Neumann U87 |  Neumann TLM49 |  Neumann KM184's |  AKG 414 XLS's |  AKG C1000 | Cascade Fathead Ribbons |  Rode NT5's | Sennheiser 421's |  B3 Studio Pair |  AKG D112's |  Audix D6 |  ElectroVoice N/D308B's |  N/D868 |  RE-20 |  Shure SM7 | Shure SM91 |  Shure Beta 58A |  Shure Beta 57A |  Shure SM57's | SM58's

As well as Realistic vintage condenser, old school Principal's announcement mic, boundary mics, contact mics, electronic triggers and more. 

Unlock sonic possibilities with our keyboards! 

Prophet 12 | Deagan Vibraphone|  '73 Fender Rhodes  |  Kawai K3 |  Roland X3 |  Korg DW-8000  |  Roland JP-8000  |  Korg|  Microkorg  |  Minimoog

as well as circuit bent keyboards, Speak & Spells, and too many soft synths to mention.  Ok, we'll mention a few favorites.

Serum | Sylenth | Arturia bundle | Omnisphere 2 | Juno bundle | Massive |  Reaktor | FM8 | Absynth | Cyclop | Predator | Kontakt

At Humans Win! we cater to the adventurous drummer. We've amassed an eclectic drum collection from all over the world:

Samba drums from Brazil
Bhangra Dhols and Tavil drums from India
xylophones from West Africa
bells and singing bowls from Tibet
milk jugs, saws, and sheet metal from some guy's garage.


We also stock full kits from

Ludwig |  DW |  Gretsch |  Tama |  Risen Drums

We have a variety of Ludwig, Risen, Pork Pie, Pearl, and Yamaha snares. On our percussion shelves, you'll find any random shaker and bone guiro you could desire.

We can't forget our Yamaha marching snarevintage clown faced bass drumTimba congasMeinl bongos, and other randoms.

As for cymbals, we have a huge variety suitable for any application, including a healthy selection from 

Paiste |  Dream |  Zildjian

A few other toys worth mentioning: 

QSC K12 PA | Mackie SRM450 PA | NI Maschine | Roland SP808 sampler | Roland SPD-S | Boss DR202 | Akai MPC2000 | Roland TR-505 | Roland V-Drums | Boss Dr. Sample SP303 Sunhouse Sensory Percussion
plenty of stomp boxes and guitar effects
Holton F-valve tenor trombone
and a gong.