In a world that's saturated with approx. 30 kragillion new internet things to consume everyday, it's hard to stand out unless you have a sound thats innovative yet familiar enough to hold the listener's attention, dancey samples, creative grooves, and hip beats.
Oh, and an adorable dancing robot doesn't hurt.
Maybe I am a simple girl but man this video really speaks to me. Not to mention the point at 2:08 when everything drops away and we're left with the building anticipation of little more than that snazzy snap/clap track. And then the robot gets those little heart eyes. Amazing. This video embodies the effortless cool of Southern California but is also casually futuristic and still dancey as hell. Check out more work by the Haitian-born Canadian Kaytranada (now LA-based) over at his website.